Advertising on Mums on Top

 

.Businesses Reaching Mums

 

Successful Marketing to New Zealand Mothers.

In trying to understand today’s mum, we have to look beyond the ‘traditional’ role of either working or SAHM (stay at home mum). Our mums today are handling the responsibilities of caring for her children, managing her household, and more often than not she’s got work on the side or a fully fledged career. On top of this, New Zealand mums are keeping in close contact with friends and family, managing budgets and are under the constant stress of daily life.

This said, today’s mum is also looking for outlets for “me time” and leisure time with her family despite her complex schedules. On the shopping front, she finds herself confronted with more brands and products than ever before, yet she has an overabundance of information with little time to research the best options for herself and family.

So just how does today’s mum manage? She is adopting technology and social media in a full scale effort to streamline her life. Forget about the woman who can set the video to record a program or who checks voicemail, today’s mum is likely to be involved in social networking sites, texting her family to keep in contact and checking websites or emails from her phone.

The Mums on Top social network has provided New Zealand mums with a way of connecting on an emotional and social level with a wider range of friends than ever before. Online friendships have flourished, while offline friendships are also thriving.

Women with children highly value Mums on Top as a convenient means to stay connected, seek advice and information, shop and learn about products, to meet others like themselves, and simplify the many dimensions of their lives.

Businesses looking to reach this important demographic need to look at how mums habits have changed and how the way you market to them also needs to change!

Mums on Top has developed a multi-faceted approach to advertising to help you reach New Zealand mothers on THEIR terms and in THEIR environment. We have many options that enable you to create the overall approach that is best for you and your financial circumstances.

Want to know more? Of course you do!

Please email: marilynn@mumsontop.co.nz

 

 

 

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